I call it the battle of the price. If a property is priced correctly at the start of the marketing process the potential to get higher than market price is not only possible but highly probable. So many times I have seen properties hitting the market at an over inflated price and then sitting on the market for months unsold with the owner eventually accepting far less than he could have sold it for originally. Presentation is everything when marketing a property for sale. We get surprisingly better results staging a property with hire furniture during a marketing campaign. To sell a vacant property unfurnished will cost you money and time.